About Our Founder

Our Founder

Our founder, Joe Cano, was born and raised in San Antonio, Texas, and still calls it home today. With a certification in Applied Business Science and a concentration in Digital Marketing from Texas Tech University, Joe brings both local roots and professional expertise to every project.

But this isn’t just about building websites. Joe started this journey after seeing how many small businesses — often around for years — struggled to connect the dots between their website, social media, reviews, and marketing tools. They had the pieces, but no digital foundation tying it all together.


That’s where we come in.

What this means for you:
Data-driven strategies built on real business science, not guesswork
Smart use of tools like Google Business Profile, Google Reviews, Social Media, Funnels, Analytics, HubSpot & HighLevel CRMs
A full digital system designed to convert customers — not just look good

You don’t just get a website. You get a scalable platform, a clear strategy, and the support you need to run it yourself with confidence.

FAQ's

1. Why is a Digital Foundation necassary these days?

A real digital foundation is necessary these days for the same reason a physical business needs a strong building — if the foundation is weak, everything you build on top becomes unstable, harder to grow, and more expensive to fix later.

2. Why do I need a real website if I already use social media?

Social platforms help with visibility, but they don’t give Google what it needs to rank your business — like structured content, keywords, or authority signals. A real website is your digital foundation that Google can crawl, trust, and index properly.

What is HighLevel, and how is it part of your service?

HighLevel is an all-in-one marketing and business platform that includes tools like a CRM, form/funnel builder, SMS/email automation, calendar bookings, and more. It normally costs $97/month (1,154/yr), but we include it with hosting saving you hundreds.

4. Can I make updates to the site after it's built?

Yes! We build your site in a user-friendly system where you can make edits, or you can choose to have us maintain it for you. You're never locked out, unless for non-payment but — it's your site, built for your long-term success.